There were many Korean herbal brands ever sinceÂ Sulwhasoo’s debut in 1997. Even under the same manufacturer such as LG, there could be multiple oriental-herb based brands – e.g.Â Soo Rye Han (Sooryehan) for the slightly younger group, and The History of Whoo, the high end, luxury Korean herbal brand that sports Korean actress Lee Young Ae as its spokesperson.
The strategic use of Lee Young Ae shows how serious LG is in conquering this market over-saturated with Korean herbal brands. In Korea, the beauty industry is highly competitive, if not more so, than in Japan. One major difference is that Koreans tend to be a lot more patriotic and buy Korean made cosmetics, whereas Japanese women use a variety of French and American brands, in addition to their own domestic brands.Â Lee Young Ae, whose stunning beauty should have been labelled as Korea’s national treasure, is a well known, well respected actress in and outside Korea. Her regal, royal beauty almost seems like a match made in heaven for theÂ promotion ofÂ the high end, herbal based The History of Whoo, manufactured by cosmetic and multi-industry giant LG.
The selling point of The History of Whoo is Gongjindan, the well known treasured skin perfecting formula created for emperors and empresses in ancient China. Sulwhasoo boasts a very similar concept called JaEumDan which is distilled from five herbal ingredients: polygonatum officinale, nelumbo nucifera, peony root, rehmannia glutinosa and lily.
Gongjindian, on the other hand, is a secret blend of the most precious ingredients including deer antlers (animal lovers might have a problem with this ingredient, which is used as a traditional herbal medicine by many Chinese people even now), asparagus cochinchinensis, angelica, cornus officianlis, acanthopanax root bark and wild thyme. It was originally prescribed for Chinese royalty who pursued everlasting youth and beauty as described by many ancient Chinese medical texts.
The History of Whoo uses this luxurious formula of Gongjindian to balance and reenergize damaged skin, restoring its natural radiance and purity, while dramatically hydrating and firming up the skin. It visibly fights and repairs the signs of aging.
How does the packaging of Whoo compare to Sulwhasoo’s? It’s a draw. If you have used Korean herbal brands before, you probably noticed that they are all quite well designed and luxurious looking. Sulwhasoo and Whoo both have beautiful jars and bottles, as well as makeup compacts.
Most importantly, how effective are Whoo products compared to Sulwhasoo’s? After a month of using Gongjinhyang:Seol line (for whitening), I will soon reveal which one works better (I usually use a product for at least a month before I give an honest review). Stay tuned!