The History of Whoo: LG’s Answer to Amore’s Sulwhasoo

leeyoungae historyofwhoo The History of Whoo: LGs Answer to Amores Sulwhasoo

38 year old Korean actress Lee Young Ae for The History of Whoo, by LG

There were many Korean herbal brands ever since Sulwhasoo’s debut in 1997. Even under the same manufacturer such as LG, there could be multiple oriental-herb based brands – e.g. Soo Rye Han (Sooryehan) for the slightly younger group, and The History of Whoo, the high end, luxury Korean herbal brand that sports Korean actress Lee Young Ae as its spokesperson.

The strategic use of Lee Young Ae shows how serious LG is in conquering this market over-saturated with Korean herbal brands. In Korea, the beauty industry is highly competitive, if not more so, than in Japan. One major difference is that Koreans tend to be a lot more patriotic and buy Korean made cosmetics, whereas Japanese women use a variety of French and American brands, in addition to their own domestic brands.  Lee Young Ae, whose stunning beauty should have been labelled as Korea’s national treasure, is a well known, well respected actress in and outside Korea. Her regal, royal beauty almost seems like a match made in heaven for the promotion of the high end, herbal based The History of Whoo, manufactured by cosmetic and multi-industry giant LG.

historyofwhoo11 275x300 The History of Whoo: LGs Answer to Amores Sulwhasoo

The selling point of The History of Whoo is Gongjindan, the well known treasured skin perfecting formula created for emperors and empresses in ancient China. Sulwhasoo boasts a very similar concept called JaEumDan which is distilled from five herbal ingredients: polygonatum officinale, nelumbo nucifera, peony root, rehmannia glutinosa and lily.

Gongjindian, on the other hand, is a secret blend of the most precious ingredients including deer antlers (animal lovers might have a problem with this ingredient, which is used as a traditional herbal medicine by many Chinese people even now), asparagus cochinchinensis, angelica, cornus officianlis, acanthopanax root bark and wild thyme. It was originally prescribed for Chinese royalty who pursued everlasting youth and beauty as described by many ancient Chinese medical texts.

leeyoungae historyofwhoo2 300x234 The History of Whoo: LGs Answer to Amores Sulwhasoo

Lee Young Ae for The History of Whoo Bi line

The History of Whoo uses this luxurious formula of Gongjindian to balance and reenergize damaged skin, restoring its natural radiance and purity, while dramatically hydrating and firming up the skin. It visibly fights and repairs the signs of aging.

How does the packaging of Whoo compare to Sulwhasoo’s? It’s a draw. If you have used Korean herbal brands before, you probably noticed that they are all quite well designed and luxurious looking. Sulwhasoo and Whoo both have beautiful jars and bottles, as well as makeup compacts.

Most importantly, how effective are Whoo products compared to Sulwhasoo’s? After a month of using Gongjinhyang:Seol line (for whitening), I will soon reveal which one works better (I usually use a product for at least a month before I give an honest review). Stay tuned!

[ad#ad-3]


©Copyright 2014 by Joseibi.com. All rights reserved. No sum or part of any articles on Joseibi.com may be reproduced and reposted outside joseibi.com without permission.

29 comments on The History of Whoo: LG’s Answer to Amore’s Sulwhasoo

  1. Gina cox
    July 14, 2009 at 1:01 pm (5 years ago)

    I would like to know if I can get this products inlcuding promotions in the usa i used them before , and they are really good. but now i liev in The usa and i dont know where to get them.
    thank you
    mrs gina cox

    Reply
  2. Gina cox
    July 14, 2009 at 1:01 pm (5 years ago)

    I like these products

    Reply
  3. Joseibi
    July 14, 2009 at 5:36 pm (5 years ago)

    Hi Gina,

    I have seen LG flagship/concept stores all over in California. I was close to Rowland Heights area and remember going into a mall nearby and there was an LG store that carried the beauty brands made by LG.

    I tried to find a store locator on their website (http://www.lgcare.com/english/) but there isn’t any. I did locate a couple of their headquarters and here are their tel#s: 1-562-653-8050 (California) and 1-201-568-5686 (New Jersey). When I used to sell LG products on this website I remember their staff didn’t speak English that well – hopefully they will at least give you the locations where you can purchase! :-)

    Reply
  4. Dawn
    June 12, 2010 at 3:22 am (4 years ago)

    Hi!

    I’m looking for an herbal brand right now with a whitening line, like History of Whoo or Sulwhasoo, but I’m in my mid 20′s. Would this brand suit younger skin as well, or are there any others?

    Thanks,
    Dawn

    Reply
  5. Joseibi
    June 22, 2010 at 2:25 pm (4 years ago)

    Dear Dawn,

    I am sorry somehow your comment was in the spam folder! Hope you are still there!

    You are indeed young to use History of Whoo or Sulwhasoo. If you are looking for an herbal band you may want to try Sooryehan, the packaging is divine and the line is good for the twentysomethings!

    Daybeauty.com sells Sooryehan. You can learn more about this brand at http://www.sooryehan.co.kr as well.

    Reply
  6. Dawn
    August 13, 2010 at 1:17 am (4 years ago)

    Thanks for the advice!
    I have another question though. There seems to be a “yunha whitening line” and a “pure whitening line.” What’s the difference between the two? I wanted to read more about the brand on the website, but it was in Korean.

    Reply
  7. Grace
    October 20, 2010 at 10:36 am (4 years ago)

    Can you tell me if I can get the product if the whoo of history .in hong kong? Thanks

    Reply
    • Joseibi
      October 20, 2010 at 3:46 pm (4 years ago)

      Dear Grace,

      I only know that yesstyle.com sells it, and it’s Hong Kong based. If it has a retail store (I think it does) it may carry it. Good luck – it’s a good brand! :)

      Reply
  8. Melany
    November 23, 2010 at 1:30 am (3 years ago)

    I was just wondering, in your opinion which brand is overall better? I heard that The history of Whoo has a cream thats a bit over US$700……. That’s crazy!

    Reply
    • Joseibi
      November 23, 2010 at 11:33 am (3 years ago)

      Dear Melany,

      In my opinion, Sulwhasoo is stronger in hydration, and has a nicer scent (not that it matters). However when it comes to actual treatment – especially if you have freckles, hyperpigmentation and lines, I find The History of Whoo gives you quicker results and works faster and better.

      Personally I would never spend more than $200 on a cream – I always think it’s better to use that money to go to a nice spa for several facials! :) With US$700 you can even get some laser treatment at a spa to remove spots and lines and you see results right away. But that’s just me… :)

      Reply
  9. Kev. Jang
    January 11, 2011 at 1:01 pm (3 years ago)

    Hi Melany, are you referring to Hwanyul-Go which is the premium line for WHOO, with the phoenix logo on top and the purple casing? I rarely see any other premium grade products as expensive as Whoo, even in South Korea, which I visit often, if you are referring to Oriental herbal fermentation extracts in cosmetics. Many other Korean brands such as The Face Shop, Skinfood, which are targetted at the more middle-class income youngsters and working adults also contain such fermentation extracts, although I am not sure what else goes in there too.
    But Whoo’s In Yang line which I got as a sample set was actually quite good, especially because my skin tends to combination and gets dry on the cheeks and chin area easily during the winter. Absorbs easily and also the fragrance is not overpoweringly herbal, but light.

    Reply
    • Joseibi
      January 11, 2011 at 1:43 pm (3 years ago)

      Great to know that the In Yang line is good!!! :)

      Reply
  10. Kev. Jang
    January 12, 2011 at 1:40 am (3 years ago)

    There is a Korea-only brand under the Amorepacific rubric which is about as good as Sulwhasoo or LG History of Whoo, if you are talking about hydration or whitening. I never used the whitening stuff, since people in my family tend to be on the fairer side and rarely have pigmentation problems. But this brand, Hannule, which is sold mainly in South Korea, and secondarily in China(catering largely to the Northern Chinese and Choseon tribe/ethnic Korean minority in China), is actually very good, not to mention that it agrees both with male and female skin and sensitive skin like mine! I came across Lee Mi Yeon’s endorsement of this Kogyeol-mibaek Essence , which retails at over 100,000won over in Aritaum, something like 90 something US dollars even with tax-free global refund service, on youtube. @http://www.youtube.com/watch?v=lW0xuoA2SXQ

    also, see the ad endorsed by Han Ji Min, who acted next to Lee Young Ae in “Jewel in the Palace”, for Hannule’s Kogyeoljinaek Cream, made for dry skin and anti-aging purposes. The cream retails at over 77,000won on Gmarket and at 100,000 won at Aritaum, and has purportedly 70% of natural ingredients including wild mountain ginseng from Geumsan, the main production area for ginseng within South Korea. I have been using Hannule for a while since last year in May, and only tried switching to History of Whoo over this week to see how my skin responds to the products.

    Reply
  11. Kev. Jang
    January 12, 2011 at 1:40 am (3 years ago)

    There is a Korea-only brand under the Amorepacific rubric which is about as good as Sulwhasoo or LG History of Whoo, if you are talking about hydration or whitening. I never used the whitening stuff, since people in my family tend to be on the fairer side and rarely have pigmentation problems. But this brand, Hannule, which is sold mainly in South Korea, and secondarily in China(catering largely to the Northern Chinese and Choseon tribe/ethnic Korean minority in China), is actually very good, not to mention that it agrees both with male and female skin and sensitive skin like mine! I came across Lee Mi Yeon’s endorsement of this Kogyeol-mibaek Essence , which retails at over 100,000won over in Aritaum, something like 90 something US dollars even with tax-free global refund service, on youtube. @http://www.youtube.com/watch?v=lW0xuoA2SXQ

    also, see the ad endorsed by Han Ji Min, who acted next to Lee Young Ae in “Jewel in the Palace”, for Hannule’s Kogyeoljinaek Cream, made for dry skin and anti-aging purposes. The cream retails at over 77,000won on Gmarket and at 100,000 won at Aritaum, and has purportedly 70% of natural ingredients including wild mountain ginseng from Geumsan, the main production area for ginseng within South Korea. I have been using Hannule for a while since last year in May, and only tried switching to History of Whoo over this week to see how my skin responds to the products. http://www.youtube.com/watch?v=IAEtFlyXX-U

    Reply
    • Joseibi
      January 13, 2011 at 1:05 pm (3 years ago)

      Thank you for sharing, Kev!!!!

      I love the Aritaum! I can stay there forever! :) I hope to hear your reviews on Whoo too. I have sensitive skin but so far most of the Whoo products I have tried didn’t give me any reaction at all. Hopefully your skin won’t react adversely to them too! :)

      Reply
  12. Kev. Jang
    January 14, 2011 at 6:08 am (3 years ago)

    Hi Joseibi, the In Yang Special Gift set I got was mainly consisting of In Yang Balancer/Skin Toner, In Yang Lotion, In Yang Essence, Qi and Jin Eye Cream, and Qi and Jin Cream. Personally, In yang line seems to be for normal skin, because the texture of the toner is light and watery without the characteristic gelly texture you have in some other toners from Korean brand cosmetics like Iope. The lotion and essence too absorb rather quickly without leavin any greasy film, and I used very little in the way of three tiny pumps for both side of my face and my forehead for the essence. Qi and Jin eye cream and Qi and Jin cream would arguably be really expensive if you get them singularly (but thankfully this set was part of something I got for buying Nok Yong Pack and Ja Yang for men cleansing foam). What did I think about them? The eye cream really reminds me of what you said for Hwanyulgo’s eye cream. You do not need to use a lot, and in fact, I recall using less than a small sized dot for each eye’s surrounding skin area. Qi and Jin has a rather obvious smell of wild mountain ginseng, which however is not as manufactured or synthetic as some other brands’. On the whole, if I had more money, would I get the set or individual products? I would invest in the Qi and Jin cream by buying it from an authorised Gmarket merchant! You don’t have to use a lot of it, and I am suspecting mine is going to last for weeks as a 10ml jar, and maybe even a month.

    Reply
    • Joseibi
      January 17, 2011 at 1:57 pm (3 years ago)

      Somehow I missed this comment you posted and I really appreciate you taking the time to share your feedback on the In Yang line!!!!! You have tried so many products!!! Wow!!

      I just tried the Hwa Hyun balancer and lotion (already used the cream before) – the texture is thicker (the balancer is jelly like), the Hwa Hyun line is recommended to me by the saleslady for my age (35). I am not surprised to hear that the eye cream from Qi and Jin worked well, I really liked the Hwanyugo’s too! Very nice. I like how these products go such a long way! It’s like a whole month and the little samples (or full size) didn’t even make a dent on the surface! :)

      kgoodshop sells most of the whoo products too, he’s trustworthy, reliable and ships fast, just in case anyone has trouble finding a good seller on gmarket. :)

      Reply
  13. Kev. Jang
    January 14, 2011 at 6:18 am (3 years ago)

    O yes, I forgot to talk about sensitive skin, because even as a guy, sensitive skin runs in my family from both my mum and dad’s side. Boy, we react even to alcohol with rashes (my mum is a good example, because she breaks out in hives after drinking any alcohol…..) :p …..so well, soju is probably out although I might be working in Korea later on…. The thing about Inyang and Qi and Jin line is that I find the skin needs a few times to adjust to it, but I did not feel any stinging sensation, although the first time, my skin was warming slightly. I would not classify it as a sensitive reaction though, unlike what I experienced in relation to Laneige Homme Balancer Fluid and Skin, or Danahan Hyoyong Su Skin toner and emulsion which both caused serious stinging redness……so well, yes, Whoo is pretty good. But if you were to ask me whether I would gravitate towards Whoo or Hannule(the Korean brand which I have been using for a while), I am actually quite partial to Hannule.

    Reply
  14. Krystal
    January 17, 2011 at 9:14 pm (3 years ago)

    Hello Joseibi,

    My mom’s currently using Lancome but it doesn’t do what so ever to her skin for the past 2 months so she’s pretty disappointed. I heard lots of great reviews on your blog on the 2 brands Sulwhasoo and The History Of Whoo so i’m seeking for help here :)

    My mom is in her 40s and she has combination skin, slightly oily in summer and really dry in the winter. She wants a line that have great hydration. In your opinion, what brand and line is best suited for her, Sulwhasoo or The History Of Whoo?

    And her skin is also dull, she doesn’t like Laneige Strawberry Yogurt Peeling Gel for some reasons and i don’t really know any good exfoliator, so can you recommend a good one?

    And this question is for me, any recommendations for a good chapstick? my lips is really really dry.

    thank you and love your blog :)

    Reply
    • Joseibi
      January 18, 2011 at 4:12 pm (3 years ago)

      Dear Krystal,

      Thank you for your kind words! :) I am not surprised Lancome didn’t do anything for your mom…I never had any success with Lancome skincare. It’s way overpriced, overly fragranced and all silicone.

      Your mom is actually really young! Sulwhasoo is a great brand for 35+, I used the basic line, Snowise, some of the masks and makeup before. Just don’t bother with the Hydroaid line – it’s a waste of money (not hydrating enough and very basic for the price). As far as hydration goes, the Sulwhasoo basic Balancing Water, emulsion, herb soap are all very good and hydrating. As for the History of Whoo, Soo Yeon is almost the same as Sulwhasoo’s Hydroaid, pretty useless, but if you can afford Hwa Hyun or Jinyul, they are very hydrating.

      Laneige Strawberry Yogurt Peeling Gel is too young for your mom’s skin, it’s meant for younger skin so it could be drying for her. Her dull skin can be a result of dehydration and/or aging too, she can try a gentle AHA peel like Origins’ Brighter By Nature brightening peel (they are premoistened pads). I used a jar before and it exfoliates without the tingles or redness.

      My lips are super dry too! I am using Clinique Repairwear lip treatment, very pricey for what it is. I haven’t been using it long enough to review it yet though. One of the products that kept my lips in good shape before is pure shea butter from L’Occitane. You can get a tiny tin can of it ($8) and it fits in your purse easily. At one point I have 3, so I had no excuse not to use it! :P

      Reply
  15. Kev. Jang
    January 18, 2011 at 7:40 am (3 years ago)

    Hey Krystal,
    I think Joseibi can give you better advice on your mum on Whoo. I used to get Sooryeohan Hyo (fermented skincare) for her, and the texture tends to be rather thicker than the usual water-based fluid that whoo’s In Yang line is. Sooryeohan’s Cho-Bo-Seup (Extra Moisturizing) line is also not bad in that sense, since I think your mum and mine might share the same concerns.

    Reply
  16. Kev. Jang
    January 18, 2011 at 8:51 am (3 years ago)

    @ Joseibi
    Actually the Inyang line was part of a special gift set of 10ml products, so I got a chance to try out Inyang line from Whoo. Otherwise, I normally would not buy any Whoo products at all. The last time I ever even got something were the whoo Ja yang cleansing foam and the Nok Yong Pack, the latter being the best seller obviously, and that was a long time ago last year!

    @ Krystal I forgot to mention that once, when I was shopping around with a friend in Myeongdong for clothes, I stood around watching while the lady recommended a whole lot of whitening products to my female friend. She eventually bought The Saem Diamond White O2 Bubble Mask. The Saem is a relatively new brand, with Lee Seung Gi, Korean male singer as the spokesperson, but it has been gaining a lot of recognition partially due to Lee as well. Supposedly, as it appears, such whitening bubble masks help to clear problems with skin dullness.

    Reply
    • Joseibi
      January 18, 2011 at 4:34 pm (3 years ago)

      I like those smaller sets too, Kev! I don’t usually commit to full sizes unless I really like them. ;)

      Bliss (an American spa brand) has a Triple Oxygen mask (available at Sephora) that is a foam mask. It brightens my skin instantly and it’s one of the few western products that I actually like. The concept of that is ‘facial in a bottle’ – Bliss is a spa in the US and they basically reproduce their famous facial and make it into an at-home product. I really liked it. The price is reasonable (I think about US$52) and I definitely saw results rather instantly. My skin is dehydrated and dry (which leads to dullness) by the way, just as a reference for you.

      Reply
  17. Kev. Jang
    January 19, 2011 at 12:10 am (3 years ago)

    I used to frequent a Korean concept mall downtown, which was relatively near my home by train(about 10 mins or so), and that mall had a Hankook Cosmetics-affiliated spa, which provided services like facials and so on. I never really have facials generally as a guy, since I thought that the idea of extractions and so on were taboo to me. But other than that, that spa sold Hankook Cosmetics products, mainly Sansim and Ossion, and the sales personnel recommended to me the Ossion Bubble Detox Mask which retailed at around SGD$36 (Singapore dollars), even cheaper than the usual Korean retail price of 40,000 won. From what someone told me in Korea, The Saem Diamond O2 Bubble Mask is the cheaper version of Ossion Bubble Detox Mask, and The Saem is basically an affiliate cosmetics brand launched by Hankook, which has now moved mainly into a focus on manufacturing and R&D over the years as compared to competitors like Amorepacific and LG which have been aggressive on the front of advertising in cosmetics. I liked the Ossion Bubble Mask, which supposedly can be used daily for normal and dry skin types, and every alternate day for sensitive skin, and even my youngest sister uses it too. Did I find that it brightens the face? In a way, yes, if you mean that the surface dead skin cells get removed. Hydrating? I am actually on the fence about this though.

    Reply
  18. hama
    May 10, 2011 at 6:13 am (3 years ago)

    ???? ?????

    Reply
  19. titilun
    August 12, 2011 at 12:39 pm (3 years ago)

    Hello Joseibi,
    I’m currently looking for some kind of treatment for my acne scars (face and shoulders) most of them have been there for months to years. Im 20 years old and have super sensitive skin. I also have breakouts constantly. But it would slow down if i get enough sleep. I’ve been looking at the History of Whoo whitening cleansing foam and the brightening peel. However, I think I can only afford one of them right now. So could you tell me which one should i start with as a beginner? Or if you have other suggestions, that would be nice too.

    Ti

    Reply
    • Joseibi
      August 12, 2011 at 9:54 pm (3 years ago)

      Dear Ti,
      If you have super sensitive skin, I’d recommend su:m37 white award or Dr Ci:Labo Aqua Collagen Cream(sensitive). Sleep is important too, and a good sunscreen will prevent further darkening of the scars.

      Hope this helps! See you next month!! :)

      Reply
  20. Cindy
    January 23, 2013 at 7:03 am (1 year ago)

    Hi, I’m 25 years old and I really want to try the history of whoo. Which line can you recommend? Also, I have searched the soo rye Han that you mentioned above but there was so many. Can you do a review on soo rye Han also? I want a whitening, moisturizing and make my face glow:), can you reccomend me? (I have nice skin already but I want it more white and glowing^^) thanks alot

    Reply
    • Joseibi
      January 23, 2013 at 1:04 pm (1 year ago)

      Thank you for coming, Cindy!

      You are very young – most of the History of Whoo products are meant for slightly older, with the exception of the Seol (whitening) line which can be used on younger skin. If you don’t have sensitive skin or prone to breakouts (from fragrance or other additives) you can give the Seol line a try. It worked wonders for my freckles and overall skin tone. The best thing to do is get samples before you buy the full size products because they are so costly and if you react to the products it will be a big waste of money.

      Sooryehan – I used some of their products before, forgot whether I reviewed them…it is for slightly younger group than Sulwhasoo. Between Sooryehan and The History of Whoo, I would say I prefer The History of Whoo as far as quality goes though. Ultimately however it depends what really works for your skin type (not sure what you have).

      Reply

Leave a Reply

Powered by sweetCaptcha