Laneige

Age Specific Skincare: 30s

When you are in your 20s, you rarely think about your own mortality and aging. You are invincible, always full of energy, and even if you stay up all night you don’t get circles under your eyes the next morning. Anything goes – makeup colors can be more vibrant, mini-skirts look good on you, and you can get away with a basic 3-step skincare routine.

When you hit 30, it’s a whole new story! Fatigue shows on your face even if you undersleep by an hour for one night, dehydration lines start to appear on your forehead, and lines around your eyes when you smile. That’s why it is important to use age specific skin care and makeup when you start this new phase of your life. Read more…

Skincare vs. Makeup: What Is Your Beauty Budget?

I had been wanting to do a poll but somehow, with this latest version of wordpress, none of the poll plugins worked so unfortunately I can’t put a poll up. I recently came upon an article on the CBS Business Network and discovered some interesting tidbits on beauty budget among Japanese women. As most of us already know, Japan is the world’s second largest cosmetics market (second only to the U.S.) and there are thousands of brands when it comes to their domestic market, which include more foreign brands than we have here in North America. The more interesting question is, how much do you spend on skincare versus makeup? Read more…

Product Review: Coreana Nokdu Pure Peeling Gel

Coreana is one of the more popular Korean brands eclipsed by the cosmetics giant AmorePacific (Laneige, AmorePacific, Sulwhasoo, Mamonde, Iope, Hera, etc.), at least internationally. A relative young company (20 years old), Coreana is a less recognizable brand than some other notable Korean brands such as Laneige, Sulwhasoo, Sooryehan, etc. There are times I feel that Amore brands are more hype than anything (with the exception of Sulwhasoo and AmorePacific), and brands like Charmzone and Coreana didn’t get the recognition that they deserve simply because their respective companies didn’t spend as much money on marketing outside Korea (or even inside) the way LG Debon and AmorePacific do (and can afford).

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New: Laneige White Plus Renew

LANEIGE White Plus Renew Line, formulated with Manassantin B, an AMOREPACIFIC’s exclusive patented whitening ingredient, realizes the all day care system that completely takes care of the discolored cheek zone, retexturizing your skin with more brightened and clarified look.  Read more…

Your Beauty Habits – How Much Do You Follow Them?

Awhile ago, I read in a Taiwanese beauty magazine (Beauty-30) that more than half of the readers used cotton pads with their toners. I have never really thought about it until I read the interesting survey! For me, I have always used cotton pads with my toners. It was interesting to see the beauty habits of others.

My biggest challenge came when I first started using Korean products years ago, when I operated Joseibi.com as an online store. I was suddenly exposed to all the popular Korean brands such as Iope, Sulwhasoo, Laneige, Etude, Enprani, Charmzone, etc. I was very surprised when I learned that their serums are to be used after emulsion/moisturizer.

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