Product Reviews: Jane Iredale Mineral Cosmetics

janeiredale eyeshadows 300x155 Product Reviews: Jane Iredale Mineral Cosmetics

Eyeshadows by Jane Iredale

I have very sensitive eyes, most brands are either hit or miss for me, but ever since I started using Jane Iredale 3 years ago, I am hooked. Unlike Bare Escentuals and many other mineral makeup, Jane Iredale does not use any FD&C dyes or artificial colorants in most of her products, and I find the pressed eyeshadows much easier to apply than the loose powder eyeshadows.

I have the Daytime Eye Shadow Kit (US$46.00) which has 5 shades including Oyster, my most essential shade (a light ivory shade with a golden shimmer). Because minerals naturally inhibit bacteria growth, you don’t have to worry about having to throw this out after a few months, which is a real bonus. I had been using this for a year now and it still hasn’t been used up yet, so you can get the idea how long this lasts!

I also have the PurePressed Triple Eyeshadow in a shade that has been discontinued. It is the same quality as the other Jane Iredale eyeshadows except you can choose the combinations that you like. This also comes in singles and duos by the way. Interestingly enough, the duo and triple eyeshadows are the exact same price (US$27.00).

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Jane Iredale Eyeliner and Eye Highlighter

The Eyeliner, a very soft and creamy kohl-like pencil, is easily a steal. At US$9.00, this eyeliner has all the goodies and none of the bad stuff. However, I do find that you need to powder this off with a long wearing eyeshadow, or a liquid eyeliner, otherwise, this does tend to smear a bit even though I don’t have oily eyelids.

The Eye Highlighter, on the other hand, has been much imitated but this is still the best one around. I love the creamy formula and it does stay on all day on my super sensitive lower inner rims. Both shades brighten the eyes and the US$15.00 is extremely reasonable for such a luxury brand!

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Jane Iredale PureLash Mascara, US$15.00

The PureLash mascara is another hit. After using Lancome’s Hypnose, I find it hard to like any other mascara, but this one really is good. Even though it doesn’t advertise itself as a lenghtening or volumizing mascara, I find it does both. It does not flake, smudge or smear and because of its mineral formula, you can actually keep this longer than a few months. One coat is adequate for length and volume and it does not irritate my sensitive eyes. It does not contain parabens and ferric ferrocyanide which are in most mascaras (including Hypnose) so it is a big plus over Hypnose!

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Jane Iredale PurePressed Blush, US$26.00

The PurePressed Blush is another great product from Jane Iredale. I bought the one in Whisper which contains 24K gold. Aside from all the goodies, the blush stays on all day without fading, and has a very natural finish. The 24K gold in this shade gives my cheeks a nice glow without looking too made up. A small 0.1oz pot lasts practically forever!

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Jane Iredale PureMoist LipColor, US$19.00

The last Jane Iredale product I got was the PureMoist LipColor, a very moisturizing yet light lipstick that came as a gift with my purchase from The color was Toni which was discontinued (which is probably why they offered it as a gift but it was nice of them to give it anyway). I find that this is just as good as Shiseido’s The Makeup lipstick (the old version). It is so moisturizing and pigmented, I was surprised at how good it feels on my lips and yet it does not feel like you are wearing anything.

Although I have not tried any of the base makeup products yet, I am very tempted to. I am so impressed with the quality of Jane Iredale, I wanted to switch everything to this brand! I find that in Asia mineral makeup hasn’t really picked up yet (although Jane Iredale has distributors in Hong Kong, Japan, Taiwan, etc.). It deserves a lot of buzz. The thing about brands in Asia is that they use very popular celebs to market their products, just look at Maquillage, it probably isn’t as good as Jane Iredale in terms of quality and ingredients, but the sheer force of beautiful spokesmodels makes it so popular, Jane Iredale will need to market its products the same way if it wants to make it big there!


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