Product Review: ybf Neutralizing Pressed Powder

ybf yellow neutralizing pressed powder, 16.5g, US$23/CAD28

At the time when I bought this from The Shopping Channel, I was still searching for that perfect setting powder – a sheer finish that doesn’t oxidize or look cakey – and this one had such great reviews, I bought it without hesitation. At 16.5g, this is as generous as far as powders go (both loose and pressed)! Though I didn’t have much redness anymore, I prefer having a slightly yellow finish than a white, cakey Geisha look with a powder. ybf (stands for Your Best Friend…a little cheesy, I know) may not be a household name like Shiseido or Dior, but this particular pressed powder seems to have a dedicated following. It’s not well known, but because it is sold at HSN in the US and The Shopping Channel in Canada, I am sure it’s just a matter of time before it attains mainstream status.

From ybf’s official website:

Show your fabYOUlous fresh face with our best kept secret, girlfriend! Translucent yellow pressed powder leaves you looking radiant and flawless and gives you that bare-faced perfection you desire. You will love how the velvety-sheer veil neutralizes redness, conceals pores and blemishes, and absorbs oil so you will at last just be your beYOUtiful self. This new best friend of yours will even set your foundation and concealer for a fabYOulously long-lasting look. So at last reveal your best fresh face with your new best friend, Girlfriend!

This is paraben and cruelty free, which sounds so good. By the way, this powder is made in Italy, in case you are wondering, since so many cosmetics from western brands come from China nowadays.

Let’s review the product itself. The packaging is not bad, it’s housed in a red compact, better than a lot of the pressed powder cases from drugstore brands, but of course it in no way rivals that of the Japanese or Korean brands. It’s elegant and doesn’t look or feel like it’s cheaply made. I never care much for applicators that come with cosmetics. Sure, Japanese and Korean brands have wicked good applicators that come with the products, but I have long learned not to be picky with a lot of the cosmetics here. The black sponge is useless – I threw it out without bothering with it. I apply this powder with my Too Faced powder brush which gives a sheer finish, and less chance of heavy and cakey.

The powder itself is finely milled. It does have a yellow tint to it, so if you are Nicole Kidman fair, you will look more yellow. I was a little surprised at how yellow this was. I can think of good and bad to this – if you really do have redness to cover (e.g. rosacea, acne, etc.), this will be good for that. But if you have otherwise nothing to cover, as in my case, this will only provide a yellow tint to your face, which isn’t everyone’s cup of tea, as it isn’t mine. The good thing is that if you have a foundation that is too pink, this is a good powder to neutralize it, so you don’t end up wasting a foundation that you like just because the shade isn’t a perfect match.

As for oil-absorbing and setting power, however, this is where I was disappointed. The powder itself is very fine and looks beautiful when it’s freshly applied; however, it does smear over time. It doesn’t seem to have any oil controlling power at all, because the foundation I wear (that same cursed Sofina Primavista Liquid Foundation UV) will smear underneath. I have tried this powder on its own over just bare (as in moisturized and primed, but not using foundation) skin, and the results are the same. It just doesn’t really set the makeup, however beautiful it looks when you first apply it.

I am torn because it can be a useful powder, but it just isn’t the type you can just set and go without using another powder to control the oil (I don’t have oily skin), which can be a bit too thick when you have layers of base makeup on. In order not to waste another product, I do use a loose powder (Clinique’s Blended Face Powder – to be reviewed later) to set the makeup first, and dust a little bit of this powder on with a very light hand. If you have dry skin, then this is probably very good for you though.

Talc, Silica, Water (Aqua), Cyclopentasiloxane, Diisostearyl Malate, Octyldodecyl Stearoyl Stearate, Dimethicone, Phenoxyethanol, Dehydroacetic Acid, Sorbic Acid, Benzoic Acid, Sorbitan Sesquioleate, Caprylic/Capric Triglyceride, Beta-Glucan, Triolein, Lecithin, Phytosteryl Canola Glycerides, Linoleic Acid, Palmitic Acid, Oleic Acid, Stearic Acid, Tocopherol. May Contain: Iron Oxides (CI 77491, 77492), Chromium Oxide Greens (CI 77288)



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