Product Review: Sofina Primavista Essence Concealer (Eyezone) **UPDATED 5/17/2011

Sofina Primavista Essence Concealer (Eyezone), about US$25.00
Sofina Primavista Essence Concealer (Eyezone), about US$25.00

In general, Kao products and I have this incredible synergy! ๐Ÿ™‚ By now you have probably read how big a fan I am of Sofina products. I have used their whitening line (Memory White) when I travelled to Japan years ago, and since then, had used Rise (Did you know that it was Sofina which started the overnight masks?) and their sunscreens. Their formulations are very mild and never caused any reactions with my dehydrated sensitive skin.

After 35 years, I am sad to say that I finally had to buy my very first undereye concealer! I was amazed how I was able to ride it out until now. I never had dark circles (still don’t), but a month of being sick with sinusitis finally gave me fatigued looking eyes, with the start of bags(!). Since my eyes are super dry and sensitive, I had to make sure whatever I use will not sting or irritate my eyes. So naturally, I think of Sofina.

This Primavista Essence Concealer has only one shade, but it will magically adjust to your skin shade upon application. I was a little cautious at first, but it really does what it promises to do! I was pleasantly surprised that it melted into my fragile, dry undereye areas without a trace, and somehow hid the evidence of sleepless nights. It blends right in and matches my skin color. It also contains anti-wrinkle, hydrating and firming essence, which is a great bonus. It has a creamy, non oily texture, stays all day without fading, and does not cake or crease. It is fragrance free, and comes with SPF15 PA++. ร‚ย When my friends saw me and questioned whether I was really sick because I didn’t look sick, I knew this product is a keeper!

I bought this (and so many Japanese products) from It arrived in 4 business days. Again, I remain a devoted fan of Sofina!

**UPDATED 5/17/2011 TO ADD:

Unfortunately, this doesn’t conceal the more serious dark circles, as I found out after 2 weeks of sleep deprivation! It’s not heavy duty enough, but it will work if your eyes just look tired and if you don’t have heavy eyebags or circles.

However, it doesn’t crease or settle into fine lines. The consistency is like an essence so if you need something heavier then this isn’t the right product for you.


10 comments on Product Review: Sofina Primavista Essence Concealer (Eyezone) **UPDATED 5/17/2011

  1. Cathy
    October 28, 2010 at 10:27 pm (6 years ago)

    Hi, Joseibi,
    I think it’s so amazing that you don’t have dark circles yet (since some of my friends who are in their late teens and early twenties already have them). You must be taking care of your skin amazingly well! I was wondering if you would mind sharing your skincare regimen with us? I would completely understand if you don’t feel comfortable doing so though. I was also curious about one point, do you use anti-oxidants or retinol? I know it’s this big thing in the US, and derms say that everyone should use anti-oxidants, but my mother told me that there are few specific anti-oxidant products in Japan or Korea, and people eat their way to great skin. What do you think?
    And thank you for recommending Sofina Jenne to me! I’m beginning to love the brand! It’s so gentle on my skin and so weightless! I see glowing skin every day now! I love it! Thank you!

    • Joseibi
      October 29, 2010 at 9:30 am (6 years ago)

      Dear Cathy,

      Hehehe I think it’s just in my genes, since none of my family members have dark circles and my parents are well advanced in their years! My dad uses this mosquito bite ointment called Mopiko as his face cream and he hardly has any wrinkles at age 75!!! Strange thing to use, but it works for him! LOL

      I switch brands and products a lot. I am so into skincare I kept changing. A few brands I always go back to are Sofina, SKII and Sulwhasoo. Now, I am into The History of Whoo too. Currently I am still using L’Occitane Immortelle line (reviews to come soon), a Murad serum, and Babor Sensational Eye Cream. I use Origins’ Brighter By Nature acid peel (doesn’t irritate or burn my skin like most other AHA peels) once a week, Charmzone CRD Red Addition massage cream once a week, and Sulwhasoo Extra Refining Cream (I have several 20ml trial size jars – lucky me, a full size jar costs $399!). I am almost done with my Shiseido The Skincare Extra Gentle Cleansing Foam (more expensive than it’s worth). Toner – Murad. THis current lineup isn’t my favourite but I have to stick with them until I use them up hehehe. Next, I am returning with all Korean or Japanese products. Western products just don’t work well for me!

      I used retinol before – occasionally I use Vichy’s with retinol, it didn’t irritate my skin, but it doesn’t do anything to me either. It exfoliates, that’s about it. As for anti-oxidants, most skin care I use contains at least one or two (e.g. green tea, white tea, pomegranate, etc.). One thing about anti-oxidants is that the results are not obvious – they are more preventative than corrective. I do recommend laying the foundation when you are in your 20s with anti-oxidants. The best and most important thing to do when you are in your 20s is keeping your skin hydrated. That way when you enter your 30s, you have fewer battles to fight.

      I hope the Jenne products are working for you!!! I have always loved Sofina. I prefer Sofina to Shiseido by far. It uses ceramides to hydrate and plumps the skin. When you use good stuff like that for a long time, you will see that when you get older, your skin will still be in good shape and looks younger than your actual age. That has to be combined with a healthy lifestyle of course. ๐Ÿ™‚

  2. Cathy
    October 29, 2010 at 10:50 pm (6 years ago)

    Dear Joseibi,
    Thank you so much for sharing so much information with me! I was just going to check into Origins’ peel, but then I decided to get my friend to get me Cure from Japan instead. I hope it will work equally well!
    I hope I have as great genes as you do, and I just might since my mother and grandmother have such great skin! ๐Ÿ™‚
    I am on the verge of deciding whether to use anti-oxidants. My mother wants me to get this really expensive serum by Skinceuticals called C+E Ferulic. You probably heard about it since it’s been raved so much by so many magazines. I didn’t know if I needed something like that since it seems that the more expensive something is, the richer it tends to be. So I’m trying to find a Vit C or other anti-oxidant serum that is comparable. ๐Ÿ™‚
    You are the nicest blogger ever. I feel like I’ve learnt so much ever since I’ve been following your blog and I think it’s so great of you to respond so closely to comments and questions. Few other bloggers do that! ๐Ÿ™‚
    Have a great day!


    • Joseibi
      November 2, 2010 at 9:32 am (6 years ago)

      Dear Cathy,

      You are sooooo kind!!! Thank you for the encouragement! I had some pretty amazing people in my circles (Ms Su Jin Lee – Amore Manager – without her I wouldn’t have any knowledge in this field) and they taught me a lot of these things too. I just wanted to pass all this on, because I know how much good skin will boost a person’s self esteem! ๐Ÿ™‚

      Cure is good stuff from what I have heard. I think there are at least two posters here (including Lala) that used it and said great things about it! So hopefully it will be good too. Origins stuff – some of it is good, like most brands, a few star products, you just have to know which ones to get.

      I think you probably have inherited those great genes from your mom and grandmother! I have heard of Skinceuticals and that C+E Ferulic is pretty famous among the skincare junkie circle. I usually buy my stuff from (Vancouver based) and I have read lots of reviews on that product in their forum. There are other comparable products – HABA’s Fair Lady being one, but I do have problems with some of them not being packaged in a dark tinted glass bottle (HABA’s Fair Lady is in a clear plastic bottle!) since I read that without the tinted glass the product can degrade and oxidize very easily. If you are still fairly young (not even 30, I remember!) you may not need that kind of expensive stuff yet, but if your mom thinks you need it (and if she can pay for it – hehehe) then there is no harm in it either. It will be a great preventative measure. Once the lines start, it’s really hard to get rid of them!

      Thank you for always saying nice things – people like you really keep me going! ๐Ÿ™‚


  3. orchidjadedx
    November 19, 2010 at 11:33 am (6 years ago)

    Hi Joseibi,

    You are one of my favorite bloggers, I seriously have to check on you daily because I love how much I learn from you. I really want to try out the sofina brand because it’s something new to me. What would you recommend for normal to dry skin and where can I purchase this brand? Thank you and I hope to hear from you soon.

    • Joseibi
      November 19, 2010 at 4:04 pm (6 years ago)

      Dear orchidjadedx,

      People like you really make my day!! Honest! thank you for your kind words!!

      I find Sofina Beaute (designed for 30+ skin) really good for normal to dry skin type. You can actually select between fresh (for oily skin), moist (dry skin) or extra moist (extra dry). There are a few places I have purchased Sofina from –, and is always the cheapest – prices include shipping/postage but you add $2 to include tracking number. is more expensive and shipping and handling goes by weight, and paypal fees too (they charge you paypal fees to cover theirs). and are from Hong Kong, whereas is in Japan and ships directly from Japan. always has the newest stuff. With adambeauty and gooddealer, you need to do your homework and know what’s new, otherwise you can end up with some older stuff.

      If you are under 30 and want to try Sofina, they have the Jenne line now too, available at also.

      Thank you again for your kind words! People like you really keep me going! ๐Ÿ™‚

  4. orchidjadedx
    November 20, 2010 at 11:41 am (6 years ago)

    Hi Joseibi,

    Awww, you made my day too. I just love how kind you are and so quick to answer. Thank you very much for the recommendation. I’ll tell you how it goes when I try it out. Please don’t ever stop blogging, I don’t know how I’ll live without you.

    • Joseibi
      November 22, 2010 at 1:45 pm (6 years ago)

      You are so sweet!! I will keep trying until nobody reads my blog anymore! ๐Ÿ˜›

  5. Apple
    December 6, 2010 at 6:24 pm (6 years ago)

    Hihi Joseibi,

    I just came back from my Japan and Hong kong trip….and can’t wait to read ur blog!! i checked out Sofina brand for Jenne but the sales lady actually recommended the Alblanc line for my skin….i trusted her judgment and got several items…they were quite pricey…i couldn’t try the complete line! I haven’t started using them yet….i still have other stuff i need to go through first! i really hope Alblanc won’t be too oily for me…cuz i’m acne prone! but so far the sofina sunscreen is awesome! i loved it! and i also got myself 5 other sunscreen while i was in japan’s drug store (i went a little crazy i must admit!)

    Thanks for all the good advice on this blog, u’re awesome! =)

    • Joseibi
      December 7, 2010 at 8:23 pm (6 years ago)

      Welcome back, Apple!!!!!!!!! Hope you had a great trip!!!!

      Alblanc is the whitening line by Sofina, I think, quite nice. Hadaka is good if you have sensitive skin. Jenne won’t be too oily for you for sure. I hope Alblanc works for you too! Sofina has great mild sunscreens. Glad to hear from you again! ๐Ÿ™‚


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