Product Review: Shiseido White Lucent Brightening Control Base SPF33 PA+++

Shiseido White Lucent Brightening Control Base SPF33 PA+++, 1 oz., US$42.00
Shiseido White Lucent Brightening Control Base SPF33 PA+++, 1 oz., US$42.00

I was looking for a makeup primer with an SPF to save me that extra step in the morning, and was torn between getting the Paul & Joe Beaute’s UV primer (SPF40 PA+++) and this one from Shiseido. This White Lucent base isn’t released in Canada by the way, so I bought it from for US$42.00 which included shipping. Being a fan of Shiseido sunscreens, and hoping the pink tint will be just like Benefit’s That Gal primer, I picked the pink/rose color. This is also available in Ivory and Green – Ivory is supposed to correct uneven skin tone, pink brightens dull skin and Green neutralizes redness. I didn’t want anything that might smear and look like I had makeup on so I went for the pink.

What a mistake. I cannot believe how white this stuff goes on! Instead of blending in on the skin like Benefit’s That Gal primer, this one is more like a sunscreen cream. Except unlike the other Shiseido sunscreens, this one goes on white – geisha white! Even if you use a little, it still goes on white. And it’s not easy to blend either. It dries rather quickly.

I am usually a huge fan of anything Shiseido, but this is a flop. It leaves a major white film on my skin, even though it’s not a greasy finish or anything. For my skin type (dry and dehydrated), this isn’t suitable for me either. The Paul & Joe one was a lot more moisturizing and didn’t go on white. If you are using a foundation or powder over this, then it’s ok; but if you were to wear this alone, this isn’t what you would want.

As for the ‘spot concealing’ properties (e.g. freckles and discolorations), despite the thick white cast on my skin, my freckles still showed through!

Next time I may try their Ivory shade, but after this experience will I use the same product again? Probably not. The good news is, The Makeup line has released a primer (Refining Makeup Primer SPF 21, US$30.00 for 1.1 oz.) which is tinted just enough to even out skin tone and has a sunscreen built in (note that this product in Canada does not list the SPF). But for my next time (I still have a whole tube to finish!), I will definitely repurchase Paul & Joe Beaute.


10 comments on Product Review: Shiseido White Lucent Brightening Control Base SPF33 PA+++

  1. Cathy
    September 13, 2010 at 5:42 pm (7 years ago)

    Thank you for the great review! I was just on the verge of trying this! 🙂

    • Joseibi
      September 14, 2010 at 9:04 am (7 years ago)

      Thank you Cathy! I hope this stopped you cold in your tracks!! 😛

  2. Cathy
    September 14, 2010 at 12:51 pm (7 years ago)

    Hi Joseibi 🙂 Yes, it certainly did and I’m very grateful 😛 Now I’m content with my Laneige sunblock!

  3. Tracy
    September 14, 2010 at 2:31 pm (7 years ago)

    I had purchased this in ivory and found it drying up my skin and made my face produce more oil. By mid day my face would look greasy but felt dry. So I’ve stopped using this makeup base but instead use it as a spot concealer (I guess ivory works better than pink in this case). I don’t use it for my under eye circles though because I’m afraid it’ll too drying.

    Nice blog btw! 🙂

    • Joseibi
      September 14, 2010 at 2:42 pm (7 years ago)

      Dear Tracy,

      You know what, it is starting to do that to me too! My dehydrated skin got oily from using this base! I may have to end up using it like a concealer (except mine is pink) too. Oh dear what a disappointing product – from Shiseido no less!

      Thank you for your kind words!

      And Cathy, Laneige sunblock is a million times better than this one. A lot cheaper too! 🙂

  4. Cathy
    September 16, 2010 at 11:13 pm (7 years ago)

    Hi Joseibi,
    Since we are on the topic of suncreen (kind of anyway), do you think you can tell me how you remove it? I just use my Laneige multi cleanser, but some friends think I need an oil cleanser. What do you think? Thanks!


    • Joseibi
      September 17, 2010 at 3:20 pm (7 years ago)

      Dear Cathy,

      The waterproof or water resistant sunscreens will need to be removed by a oil-based cleanser (cleaning oil, cleansing cream or cleansing milk). The tinted ones, if not waterproof, may need to be removed with an oil-based cleanser too. I always do double-cleansing anyway so it doesn’t matter if I am wearing a waterproof sunscreen or not – you can get DHC’s cleansing oil and it will last you a long time, with no mineral oil or parabens, but remember to use a foam cleanser after too! 🙂

  5. anti aging juice
    October 26, 2010 at 4:19 am (6 years ago)

    A perennial youth of the skin is now possible through a strict beauty regime involving the use of sunscreen during the day and at night wrinkle cream.
    Thanks to share very useful tips in this article.

  6. Aimee
    March 23, 2011 at 2:59 am (6 years ago)

    Hi Joseibi, thanks for reviewing this product:) I was actuallly about to purchase this product to use as my base/sunscreen. But it sounds unpleasantly.Do think Benefit’s that gal primer is much better than this? thanks:)

    • Joseibi
      March 25, 2011 at 3:40 pm (6 years ago)

      Dear Aimee,

      Benefit’s That Gal is leaps and bounds better than this Shiseido primer! I was very disappointed with Shiseido over this particular product. But I guess even a good brand makes some mediocre products too. That Gal is not very pigmented so it won’t leave your face white or pink, just a nice, healthy glow that isn’t greasy looking if you were to wear it alone. 🙂


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