Product Review: Shiseido Maquillage True Liquid Moisture UV Foundation

Shiseido Maquillage True Liquid Moisture UV Foundation
Shiseido Maquillage True Liquid Moisture UV Foundation

I have always had good results with Shiseido foundations, though my all time favourite foundation was Kanebo Revue foundation that came in a jar. The Maquillage True Liquid Moisture UV Foundation came out a couple of years ago for the A/W (autumn/winter) season, offering SPF25 PA++ and also a sponge with its own case.

Shiseido Maquillage True Liquid Moisture UV Foundation
Shiseido Maquillage True Liquid Moisture UV Foundation

I got mine in OC-10. It is the neutral shade (OC [ochre] is neutral in Shiseido makeup, if you need pink there is usually PO; yellow based is BO [beige ochre]) and the second lightest shade. I find that my skin has gotten lighter. I used to use OC20 but now that’s too dark. The Japanese neutral shades are still much more natural than the pink-based shades in Korean BB creams and makeup, so the OC10 is still less pink than say, the #21 in Laneige/IOPE/Sulwhasoo, just for comparison purposes. What I find interesting is that the OC-10 in this liquid foundation is actually lighter (noticeably) than the OC-10 in the powder version of the same foundation. I have both, and when I use the powder version in OC-10, it looks darker. I don’t know why!

Shiseido Maquillage True Liquid Moisture UV Foundation
Shiseido Maquillage True Liquid Moisture UV Foundation

Anyhow, this foundation claims to last 10 hours, contains a beauty essence formulation which consists of a hydrating oil, sodium acetylated hyaluronate,
soluble collagen and glycerin. It is meant for dry skin or winter time (the S/S — Spring/Summer makeup usually contains a higher SPF and less hydrating but longer lasting through sweat, heat and humidity, which is true for most Japanese base makeup).

Well, this is Shiseido, and it always lasts on me. 10 hours? Yes. I have dehydrated/dry skin with slight oiliness on my forehead, and apart from one blotting midday, it does last all day on me. Even after blotting, the foundation stayed put without the need for a touchup. That goes for my other foundations (e.g. Kanebo Coffret D’or) too, so in a way, it’s not a true test. The texture of this is light milky, not thick, not runny, but it is not as moisturizing or creamy as I had expected. It is not oily or sticky. If you have really dry skin, I don’t think this is hydrating enough for you. It dries to a natural finish (not matte, not dewy). Coverage is light to medium.

I have used this alone without a setting powder, and with a loose powder (Estee Lauder Lucidity Translucent Loose Powder), it stays quite well either way. But is it a holy grail kind of foundation? It’s a good product, but not a repurchase, only because I am always searching for the next best thing. 😉

By the way, since this is an oil-based foundation (don’t be afraid of it though, it is not the least bit oily), I do mix a bit of Make Up For Ever’s Chromatic Mix in yellow to warm this a tiny bit so I don’t look too pale. It’s just a teensy bit lighter than my natural skin tone (OC-20 would be too dark for me), so after mixing with the Chromatic Mix, it’s perfect. The Chromatic Mix comes in Oil and Water base, and with this foundation you will need an oil base (though the Chromatic Mix in Oil Base does not actually contain oil). They go together very well. You need a smidgen of the Chromatic Mix by the way. It’s super pigmented and you don’t need more than a smidgen should you need to create the perfect shade for you.

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