Product Review: Shiseido Maquillage Dramatic Powdery UV Foundation

Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10
Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10

Normally I skip powder/cake foundations, but they do save time in the morning. I find most powder foundations (especially the twin cakes in Korean brands) cakey and unnatural. Shiseido markets this as ‘mousse pressed process’ powder foundation and feels like bare skin. It sounds good, and I never had a bad experience with Shiseido base makeup (well, except the cheaper lines like Integrate), so I bought the promo set plus the limited edition case from Adambeauty.com.

Shiseido Maquillage Dramatic Powdery UV Foundation Promo set
Shiseido Maquillage Dramatic Powdery UV Foundation Promo set

This is from the official Shiseido Maquillage page:

A new sensation!
A powder foundation made from mousse!

Through a unique “Mousse Press Process”, fluffy mousse made with beauty essence water and powder becomes a powdery foundation that naturally blends into the skin to cover visible pores and even skin tone.
A “barely there” natural finish makes an impression for a beautiful you.

Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10
Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10

Sounds good, right? You can also use this dry or wet, and claims to have 10-hour lasting power. It comes with a special sponge (every sponge is marketed as special) and the powder contains SPF25 PA++.

First of all, if you have used Shiseido Maquillage powder foundations, they are generally very good. I have used Lunasol (Kanebo), Coffret D’or (Kanebo), Esprique (Kose) and they are all very similar because at the similar price point (Lunasol is more expensive), these powders are more or less at the same level of quality, which is very good. Every season these brands come out with a new powder makeup — generally higher SPF and less hydration for the S/S (Spring/Summer) season, and then a slightly lower SPF and more hydration for the A/W (Autumn/Winter) season. From year to year I do not generally find much of a difference in terms of quality among these brands. This “Dramatic Powdery UV Foundation” isn’t really that dramatic, it’s a good, staple product but not any different from years past.

The coverage of this is full, and for some reason, the shades run darker than the liquid foundation equivalent. I have the True Liquid Moisture UV Foundation in the same shade (OC-10) and this powder version is visibly and noticeably darker. It doesn’t feel heavy on the skin, nor does it settle into fine lines, but I was expecting the light reflecting properties to be slightly better. It doesn’t have a soft-focus or light diffusing effect like it claims, though the finish is fairly natural and non drying.

Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10
Shiseido Maquillage Dramatic Powdery UV Foundation in OC-10

As with most Shiseido Maquillage powders and foundations, this one lasts all day without smearing. It doesn’t really hide pores like it claims, but it doesn’t make them look worse either. Overall, it’s a good powder foundation, but if you have drier skin or mature skin, I’d recommend skipping any twin cakes and powder foundations, and instead, use a sheer or creamy foundations and set with a light layer of loose powder instead.

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