Product Review: Revlon Fabulash Mascara (in Blackest Black)

Revlon Fabulash Mascara, 7.9ml, US$6.99
Revlon Fabulash Mascara, 7.9ml, US$6.99

I only bought this because 1) it was on sale for CAD$8.99 at Shoppers Drugmart; and 2) Revlon is cruelty free. After buying it, I found out it has a 2.9 out of 5 rating on makeupalley.com. I didn’t even try it yet at that point; so, with a somewhat biased assumption, I tried it out.

First of all, this mascara has a weird brush. Honestly, I didn’t quite believe it would make my lashes 400% fuller as it claims; but I am used to this kind of hyperbole in skincare and cosmetic advertising so I thought, whatever, and didn’t really expect it to hold up against its own claim.

From the official product picture you can see the weird brush better.


Well, this mascara certainly didn’t make my lashes 400% fuller. It is largely clump free, doesn’t flake or smudge, but one thing I find so blatantly lacking is the curl holding power. It has almost none; by the time I added the second coat, my lashes were weighed down to straight again. I don’t have super straight lashes, and usually with the right curling mascara (e.g. Lancome’s Hypnose is my all-time fav.) the curls stay all day into the night until I remove the mascara. Also, I find that after the 2nd coat, adding a third will almost always guarantee tarantula eyelashes. I just took my daughter to Reptilia and we both touched a live tarantula, which felt surprisingly velvety –  here, I digressed again –  I definitely don’t want to look like Tammy Faye, and my eyelashes, coated with Fabulash, didn’t quite feel as velvety as a real tarantula.

But was it really that bad? Not really. It’s average, but the hyperbole (400% fuller lashes) probably did this mascara in. When you set the expectations so high, expect a great fall. I find that it defines my bottom lashes really well. At this price, it is half the price of Clinique’s Bottom Lash mascara.

So, is it the brush’s fault? As weird as the brush was, I don’t think it was at fault. It actually applies fine and I could see how that design could create some interesting, natural looking lashes. I think the major problem with this mascara is that it doesn’t lengthen or hold the curls, so unless you were blessed with Greta Garbo eyelashes, this won’t really dramatically change the look of your lashes. A little bit thicker and darker (which most mascaras manage to do), yes; but don’t expect the 400%.

My grade: 3 out of 5, 0.1 point more generous than the aggregate rating on makeupalley, hehehe.

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