Product Review: Moisturising Foundation Primer by Paul & Joe Beaute

Moisturizing Foundation Primers by Paul & Joe Beaute
Moisturizing Foundation Primers by Paul & Joe Beaute

I shopped at Sephora very frequently years ago when it was selling Paul & Joe cosmetics, and was sad that they discontinued the distributorship. Paul & Joe is one of my favorite brands – it is made by Albion in Japan, and boasts not just an array of beautiful cosmetics and skin care products, but also gorgeously designed packaging as well as accessories by the famous French designer Sophie Albou.

Albion, which is a cosmetics giant in Japan, also produces Anna Sui cosmetics. I must say, Paul & Joe’s cosmetics are by far better than Anna Sui’s – quality wise at least. I love the elegant and feminine designs of Paul & Joe’s but of course Anna Sui is more fun.


Paul & Joe Moisturising Foundation Primer
Paul & Joe Moisturising Foundation Primer

All that aside, I tried #2 of the Moisturizing Foundation Primer by Paul & Joe. This primer comes in 3 colors – the #1 is very light and #2 is described as the average Japanese skin tone, which I fall under. The SPF is only 12 which is ok since this product came out during winter time. The texture is light yet very hydrating. I love how it blends onto my skin and disappears altogether, leaving my skin flawless yet natural looking, as if I wasn’t wearing anything. (If you don’t need much coverage, this will suffice to even out skin tone.)

Since I tried this in winter time, I cannot attest to the product’s performance in heat and humidity, but there is a summer version of this product anyway. If you have dehydrated dry skin like mine, this will work very well. If only it is more widely available in North America I would have Paul & Joe’s entire line (and I am not even brand-faithful!), but as of now, you can only buy this from a few retailers overseas (only 4 stores in Canada). In the US, there are more retailers carrying Paul & Joe, and 2 online stores selling it, so hopefully it will start spreading!


7 comments on Product Review: Moisturising Foundation Primer by Paul & Joe Beaute

  1. Apple
    June 29, 2010 at 10:29 pm (7 years ago)


    I’ve came across ur blog several days ago and fell in loveeeee with it….i love all ur product reviews and skin care tips! I’m from Toronto as well and wondered where can I find places that sell Paul & Joe so I can try out this amazing primer??

    I’m taking your advice for another 26 yr old and tempted to try the Laneige skin care products. The only Laneige product I’ve used is the sleeping mask (recommended by a fd a while ago and i loved it) and can’t wait to go to the Amore stores and test out the rest of the skin care line. Since I suffered from many years of acne, I have a lot of small red / brown spots and so I’m thinking of trying the White Plus Renew line. My skin type is oily (which I think is mainly because of dehydration) and am currently using Jap products that contain HA to help the oil-moisture balance. Would you think the White Plus Renew line is good for me?

    Thank you in advance for your help!

    Please keep up the good work =)

  2. Joseibi
    July 1, 2010 at 9:57 pm (7 years ago)

    Thank you Apple for your kind words!!!!! Unfortunately Paul & Joe isn’t available anywhere in Toronto, I think there is one or two stores in Vancouver that carry this. You can buy from or – they ship worldwide.

    If you are in your early twenties then Laneige will be suitable for you. Just remember to use a sunscreen during the day! Even if you are indoor. 🙂

  3. Apple
    July 2, 2010 at 12:11 am (7 years ago)

    Thanks Joseibi for the quick reply! You’re awesome!! You’re the walking library for jap and korean skin care / cosmetics!!! =)

    I’m 26……would u think Laneige is still ok for me?? i just visited the Amore store @ bloor yesterday to have a feel for the Laneige & Sulwhasoo products and was surprised to c that they dun have the entire white plus renew line….a little disappointed =(

    the korean SA has extremely good skin and she told me she uses the Sulwhasoo line so i tried out the texture as well. it seems to be quite light and not sticky……i was hoping they could give me a small sample…but i guess i wasn’t lucky enough!

    i’m currently using la roche posay sunscreen everyday….it’s a little on the thick side but i like it so far since it didn’t cause me to break out. Any other sunscreen i should try??

    BTW happy canada’s day!!!

  4. Joseibi
    July 2, 2010 at 2:48 pm (7 years ago)

    Dear Apple,

    You are still ok using Laneige, you can move on to Iope (if you like Amore’s lines) when you get closer to 30. I am surprised that the Bloor location didn’t carry the full line – unless they are changing packaging again! that happens almost every year with laneige stuff.

    26 is a little young to use Sulwhasoo but if you use the basic line (which I use) it’s perfectly ok. If you like it go with the Balancing Water (basic toner) and Balancing Emulsion, which I have been using as well. Amore could be hard to get samples sometimes depending on how long you talk to the SAs…whereas at Charmzone (usually inside P.A.T. supermarkets – there is one close to the Bloor Amore) you are almost guarantee to get a few without buying anything! 😉

    If something is working for you then don’t bother changing it – the La Roche Posay sunscreens are pretty good (the ones without oxybenzone). If you want to switch Shiseido (international – you can find it at department store counters) has good ones as well, very non greasy, no white residue, etc. I use the SPF50 by Shiseido and it’s very good.

    Happy Canada Day to you too! Have a great weekend!

  5. Tracy
    August 21, 2010 at 11:11 pm (7 years ago)

    Hi Joseibi,

    This is Tracy again. I used to have pretty dry skin. It’s getting better after I read your blog and started to use Sulwhasoo products. Thanks!!!

    Which brand will you recommend for make-up in general? I think I also need products that are very moisturizing. Also, which brand will you recommend for undereye concealer? I have darkness under my eyes that I need to cover. Some products make the skin around my eyes really dry and those lines start to become really visible.

    Thanks again for all the help!


    • Joseibi
      August 22, 2010 at 12:33 am (7 years ago)

      Dear Tracy,

      Thanks for coming back! I was just updating the site and hope you didn’t have trouble posting!

      I am glad Sulwhasoo works well for you. It has done wonders for me too since I turned 30 (I am 34 now).

      for undereye concealers, I would recommend the cream formulas. The stick ones may accentuate the lines. Just stay away from M.A.C.’s – their concealers are very dry, hard to blend (only good for spot conceal) and will make the lines cakey!Paul & Joe’s formulas are very moisturizing. Lunasol’s too. Generally I find the Japanese brands do better in base makeup – they are not as heavy in terms of coverage and less cakey as a result. The shade selection is also better – you get several skin tones to choose from in pink, neutrals and yellow and Korean ones tend to only have 3.

      Actually I was going to suggest Laura Mercier – their concealers seem to get good reviews. If you can, visit a Sephora and test out their samples – it’s better to test before you buy when it comes to makeup! 🙂

  6. Tracy
    August 26, 2010 at 7:12 pm (7 years ago)

    Thanks! You are always so helpful!


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