Product Review: Meishoku Kumaless Essence in Concealer (Blue Zone)

Meishoku Kumaless Essence in Concealer - Blue Zone, 12g, US$11 at adambeauty.com
Meishoku Kumaless Essence in Concealer - Blue Zone, 12g, US$11 at adambeauty.com

Desperate to hide my ever darkening dark circles, I bought this in a big adambeauty haul recently (along with my Hada Labo products). I didn’t find any info on Meishoku regarding animal testing, but I do remember seeing it on a Japanese animal rights site listed under cruelty-free. Anyhow, this is so cheap, US$11 for 12g of concealer, and it comes in two shades – Brown Zone (pink tone) and Blue Zone (salmon/peach tone).

The Brown Zone shade is pink, intended for a different reason for dark circles – pigmentation – rather than lack of sleep. The pink tone will brighten up the eye area. The one I picked was Blue Zone, designed for dark circles due to lack of sleep, poor circulation which appeared more like a bluish/purplish shade under the eyes instead of a general brown patch as in the Brown Zone.

The salmon/peach tone is highly recommended for camouflaging dark circles. When I bought the Bobbi Brown Corrector, I made the mistake and bought the Bisque instead of Peach tone; the Bisque (pink) shade did nothing for me. At US$11, this Meishoku concealer is a low risk trial.

The texture of Meishoku Kumaless Essence in Concealer is very light, actually a lot like the Sofina Primavista one I had used (and loved) before. Because it is supposed to contain a skincare component (hence the ‘essence’ in the name), it does feel like a milky lotion. The pigmentation is very sheer though, but in this case, I rather like it, because if it’s too thick it runs the risk of appearing cakey and crepey. It doesn’t appear orange/peach on the skin.  It blends very easily and immediately lightens the dark circles, though it doesn’t camouflage them completely.

Before using Meishoku Kumaless Essence In Concealer (Blue Zone)
Before using Meishoku Kumaless Essence In Concealer (Blue Zone)
After using Meishoku Kumaless Essence In Concealer (Blue Zone)
After using Meishoku Kumaless Essence In Concealer (Blue Zone)

(Those annoying freckles again!) Anyway, you can see for yourself. The dark circles can still be seen (trust me, they are there and they are visible!), but the eye area appeared brighter. Despite the lack of pigment, I was surprised that it pretty much does the same job my Bobbi Brown Corrector and Concealer (both add up to more than CAD$60!) combined. It doesn’t smear or fade, though I always set concealer(s) with a loose powder. Because this is an essence concealer, I didn’t have to use an eye cream for the undereye area, and this felt moisturizing but not creasy.

I do like this product, even though it doesn’t conceal my dark circles completely (so far, nothing does anyway). If you have very mild dark circles, this will suffice. And 12g at US$11 will last you a long time.

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