Product Review: Kanebo Freshel Mineral BB Cream UV (in MB)

Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com
Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com

Ever since the polar vortex, I get less and less time in the morning to do my makeup because I am just that tired to get out of bed. 😉 So, despite my previous hesitations to try another BB cream, I find myself looking for one. My daughter has to get up at 6:30am to catch the school bus now, which means I am out of bed around that time too, and out the door by 7:20am. I need a 10-in-1 product if I can find one, but I’ll gladly settle for a 5-in-1!

Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com
Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com

To recap my experience with BB creams – I don’t look at them as a be-all, end-all, do-all products. I just want to simplify my steps so I can get my face done in less than 15 minutes. I work from home, so a light coverage will do. And knock on wood, I have no blemishes to cover. I need a moisturizer and sunscreen with a bit of tint (basically, a tinted moisturizer). And because my skin is a little drier, especially now that my heat is on full blast during another round of deep freeze, I need something a little heavier than the typical tinted moisturizer. I need – gulp – a BB cream!

Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com
Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com
Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com
Kanebo Freshel Mineral BB Cream UV, 50g, US$15 at Adambeauty.com

Previously, I had tried a Freshel BB Cream. It was thin and runny, though the shade matched well (Japanese BB creams are less pink than the Korean ones, but noticeably thinner and more liquid). It was too thin for what I need now. I need a cream consistency to keep my skin hydrated. Enter Freshel Mineral BB Cream UV, which has an SPF of 41 PA++. The official description said it’s light coverage, but I was amazed that this actually covers better than my Lunasol Skin Modelling Liquid Foundation (US$58)!!

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First of all, Freshel Mineral BB Cream has the perfect consistency I look for – it’s thick, creamy, but it dries to a semi-matte finish. It feels thicker than the last Freshel BB Cream I tried eons ago. It is fragrance free though the smell is akin to a stuffy closet smell(!). It doesn’t bother me unless you are extremely picky. I have the shade in MB (Medium Beige), the second shade available. The lighter shade is LB (Light Beige) which would have been too white. I find the shade more on the neutral (OC) side rather than yellow (BO). So the shade itself isn’t a perfect match on my BO skin tone, but it’s darn close. For reference, I usually wear BO10 in Shiseido foundations, or YO-02 or BE03 in Kanebo foundations. LB is very light in these BB creams.

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The coverage is medium (rather than light) and buildable. If you have little to cover, like I do, one thin layer will do. It does dry somewhat fast though, so if you use a little at a time you have to work fast or it will dry on you. I did put this to the ultimate test – I wore this and worked out for 45 minutes on my elliptical trainer, broke out a good, heavy sweat, and this BB cream stayed on without smearing (I apply one thin coat of setting powder on top)!!!! I wore just a toner underneath, as it suggested, and also tried it with a primer on, and both times it stayed put.

I must stress that you don’t really need a lot to put on at a time, as you can see how thick this BB cream is. I cannot believe that my HG BB cream is a US$15 one. It comes in a tube of 50g, which will last a long time. Best US$15 I have ever spent.

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