Product Review: DuWop Private Red Lipstick

DuWop Private Red Color-Changing Lipstick, US$22.00/CAD$25.00
DuWop Private Red Color-Changing Lipstick, US$22.00/CAD$25.00

Believe it or not, a true blue-based red lipstick is very hard to find. It’s either too bright that makes you look garish, or too dark and vampy. I don’t always wear a true red lipstick; I have a vast array of neutrals and I am kind of bored of looking the same old, same old. Plus, a blue-based red lipstick can make your teeth appear whiter, all the more reason to find a nice true red shade!

DuWop Private Red

I first bought Smashbox’s PHOTO FINISH LIPSTICK WITH SILA-SILK TECHNOLOGY in Legendary, which is listed as a ‘true red’. The price is the same as DuWop’s by the way. However, Legendary was way too bright for me. I had to return it, unused (it looked to bright for me to waste a lipstick) to Sephora. Then, just by chance, I came across DuWop’s Private Red lipstick at one of the Shoppers Drugmart beauty boutique. It looked exactly like the kind of red I was looking for – a blue based red that’s not too bright or dark. Better yet, this claims to self adjust to the woman’s true red by the technology behind the classic “mood lipsticks” of the seventies to provide a vibrant red shade that adapts to suit each individual’s coloring using three naturally derived pigments – annatto, hibiscus, and henna.

I didn’t care for the adjusting part, because the color I saw was the color I fell in love with. I applied it on my bare lips (without a lip balm underneath) and the color was exactly the same as it looks in the tube – a medium true blue-based red:

I love the shade so much I actually did not want to change it. And the color does not change on me throughout the day – it remains the same shade. The lipstick glides on very easily – the silkiest and lightest I have ever worn (beats Shiseido’s). It looks like it has a naturally glossy finish but the pigment is very strong. Love it, love it, love it!

My only gripe is that after a few hours, my normally pretty dry lips do feel a little dry. I usually just put a little clear gloss on top and that will fix it for the next hour or two.

Just to test if this is truly a color-changing lipstick, I put on a lip balm before putting Private Red on top. To my surprise, the color did change from the medium red to a brighter red! So it does work after all. But it appears a little too bright and somehow took on a slight orange tint to it, so I never bothered with putting lip balm on before Private Red again. It’s just a cute experiment to test whether it will change shades.

All in all, this is my favorite red lipstick EVER. The same collection from DuWop has nudes and plums too for those who wanted other shades.

The best of all, DuWop is cruelty free and it proudly bears the bunny logo:

2 comments on Product Review: DuWop Private Red Lipstick

  1. ladydevz
    March 2, 2014 at 5:45 pm (3 years ago)

    I have this but it looks very orangey red on my warm olive skin tones.. It bleeds pretty badly though..need to apply a liner!
    Nice review..

    • Joseibi
      March 6, 2014 at 11:35 am (3 years ago)

      Thanks 🙂 I have light skin tone with yellow undertones, but for some reason this red appears a cool red (blue) on me and is quite bright. It does give the illusion of whiter teeth though 😉


Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *