Don’t be alarmed when you pick up your favorite Naive cleanser and it says Kracie, not Kanebo on the tube! That’s because Kanebo had gone Kracie!
After looking at the Kracie official website at http://www.kracie.co.jp/eng/index.html, I found out that Kanebo’s toiletries, foods and home products have evolved from Kanebo to Kracie. (Kanebo’s main cosmetics lines remain Kanebo though)
Lines like Hadabisei, Wakanka, Prostyle, Resche, Silk and Naive are part of this name change.
The costs necessitated by the name changes are estimated at well over 1 billion yen(!).