New: Serum de Rouge by Dior

Serum de Rouge by Dior, as seen on the impossibly gorgeous Monica Bellucci.
Serum de Rouge by Dior, as seen on the impossibly gorgeous Monica Bellucci.

Dior creates the first Sérum de Rouge, elixir of youth with exquisite radiance. A sublime alliance of skincare and color benefits, the serum texture literally melts into the lips for absolute comfort and unbelievable sensory pleasure at application.

The formula, 10 times more concentrated in skincare ingredients (10 times more than Dior’s classical lip sticks), provides moisture, volume and smoothing benefits for your lips, immediately upon application, and day after day. The palette of elegant, vivid shades instantly illuminates the lips with youthfulness. A feminine high-precision pen design for impeccable treatment and color results.

It’s about time western products melts skin care essence into their lipsticks, just like the Japanese ones (such as Shiseido, Kanebo and Kose). With Monica Bellucci sporting this lipstick, who can resist?

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