The Latest Muse of Shiseido Maquillage – Kumiko Goto!

Kumiko Goto for Shiseido Maquillage
Kumiko Goto for Shiseido Maquillage

It was the year 1988 – I was thirteen and my older sister sixteen. We watched a Japanese soap (Tsukai! Rock-n-Roll Toori) starring Kumiko Goto and Yatsuko Sawaguchi as sisters and I thought those two were the prettiest girls. A few years later, I went to the U.S. and then we moved to Canada, so I lost track of both actresses.

Kumiko Goto for Maquillage, 2012
Kumiko Goto for Maquillage, 2012

Years later, I found out that Kumiko Goto has moved to France following her marriage to Jean Alesi, a French Formula One driver (of Italian origin) with four children. The all grown up Kumiko Goto is still oh-so-pretty! At 38 (she looks about 26), after 4 kids, this woman formerly known as a ‘bishojo’ (a preteen girl beautiful enough to be a model) is still a knockout at the international level. (Yatsuko Sawaguchi, now 46, is still beautiful too)

What a wonderful surprise when Shiseido hires her to be the spokesperson for Maquillage. Now, she’s going to inspire women of all ages once again!

Kumiko Goto for Kirin (beer), 2010
Kumiko Goto for Kirin (beer), 2010, photo credit: Queen

Two years ago, Kumiko Goto did a gig for Kirin beer too, appearing as a goddess in the commercials. She looked every bit of the radiant goddess, the bishojo that matured into a beautiful muse.

I feel really nostalgic when I look up the people I grew up watching. It’s wonderful to see them doing well in life, as opposed to seeing their length of life being in brackets next to their names (ie my forever idol Leslie Cheung, whom I have met in person twice).

I hope Shiseido will cease animal testing, because Kumiko Goto makes me want to buy Maquillage again!!!

2 comments on The Latest Muse of Shiseido Maquillage – Kumiko Goto!

  1. maria
    April 17, 2012 at 9:22 pm (5 years ago)

    Hi Joseibi, sorry I didn’t comment for a long time. I have similar battles with you regarding my 2,5 yo sleep issues. But that’s another story. I am so glad you wrote about Kumiko Goto, it’s was the same for me. I used to think that she was the fairest Japanese of all. Now, of course, new Kumiko is Jessica michibata. I wonder if Kumiko is having a comeback? When I lived in Geneva briefly, her homebase, I thought I even might meet her there, but alas. So I was glad to see her on a poster of Shiseido here in HK. To be honest, I purchased the lippy she is advertising just because it was her. Haha

    • Joseibi
      April 19, 2012 at 4:29 pm (5 years ago)

      Welcome back, maria! 🙂

      *sigh* it’s hard to go about the day without sleep. >_< Jessica Michibata is beautiful too though she's Eurasian - I think Kumiko Goto is all Japanese? Not that it matters, but yes, I can see the bishojo trend, Japan isn't lacking in that department! In a way I am glad I don't have in-person access to Maquillage or I will probably buy everything (against my cruelty-free stance) hehehe.


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