When you are in your 20s, you rarely think about your own mortality and aging. You are invincible, always full of energy, and even if you stay up all night you don’t get circles under your eyes the next morning. Anything goes – makeup colors can be more vibrant, mini-skirts look good on you, and you can get away with a basic 3-step skincare routine.
When you hit 30, it’s a whole new story! Fatigue shows on your face even if you undersleep by an hour for one night, dehydration lines start to appear on your forehead, and lines around your eyes when you smile. That’s why it is important to use age specific skin care and makeup when you start this new phase of your life.
Brand v. Line
Some brands do different age groups: Clarins, for example, has products for the twentysomethings, thirtysomethings, and the forties and beyond. Some brands are devoted entirely to the 30 plus: take IOPE for example. It is AmorePacific’s first cosmoceutical brand and is designed for 30 and up – the next step from the younger Laneige – and serves as an intermediate brand between Laneige and Sulwhasoo. IOPE can ride it out all the way to the 40-50 age group like most of the brands devoted to the 30+. In general, as far as Japanese and Korean brands go, the spokesmodels usually reflect and represent the age group the lines/products are created for. The more youthful they look, the more likely the brand/line is created for younger skin.
A Few Good Lines
Not referring to wrinkles, but some very good brands and lines designed for the thirtysomethings: (I have used all these before)
- Shiseido (Elixir, Revital Granas and Bio-Performance)
- Clarins Multi-Active
- The History of Whoo
- Caudalie (Pulpe VitaminÃ©e, Vinoperfect and Vinexpert lines)
- Sofina Beaute
- SKII (Signs line)
- L’Occitane (Immortelle line)
- AMP InnerSignal
When it’s time to switch
The needs of someone in their 20s and someone closer to 30 are very different. At age 25, the body starts to produce less collagen and depletes it yearly as part of the natural aging process. Your regenerative ability starts to slow at that time and it is pretty much downhill from there. So if you are 28 and think your skin is ok and don’t need any anti-aging stuff, think again. If you skin starts feeling a little dry after your usual skincare routine (if you have been using the same products for a while) and you are nearing 30, it is time to switch to a line of products specifically made for your age group.
What Ingredients to Look For
In our twenties, anything goes, but since aging is not reversible, it’s good to start using products loaded with anti-oxidants to prevent lines and wrinkles. If you have dehydration lines on your forehead (like me), treat them and correct the dehydration problem quick! Otherwise, they will turn into real wrinkles. In your 30s, you are not looking only at anti-oxidants but also peptides and products that will help prevent and lessen the appearance of the first signs of aging.
Even though you realize you are no longer invincible and one bad night will leave tell-tale signs on your face (and under your eyes), it is possible to age gracefully. I cannot imagine going through my 20s again! I am much happier with my skin now than I have ever been, despite dehydration. 40 is the new 30 and 50 is the new 40. As long as we eat well, live well, exercise well and use good products, we don’t have to look our age!
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