Shiseido The Makeup seems to be going through some kind of revival, as many old favourites are being renewed. The packaging had changed, the formulas are upgraded, and I hope eventually there will be more color selections!
The Luminizing Lip Gloss is one of the new items that was released recently. If you are a fan of the original, old version of the lip gloss, this one is non-sticky and is highly moisturizing, as are most Shiseido lip products. There are eight barely-there shades to choose from, very sheer and shimmery.
Perfect Rouge has two new siblings in the lineup – Tender Sheer and Glowing Matte. The Tender Sheer version is almost exactly the same as Maquillage’s sheer type rouge – very hydrating with a sheer, glossyÂ wash of color – except with only 4 shades to choose from.
The Glowing Matte version of Perfect Rouge provides a velvety soft, semi-transparent finish, with the same moisturizing power as the other two versions. It also comes in 4 shades.
As much as I love Shiseido products, their color makeup really needs more shades to choose from. Even if they cover the basic shades, 4 shades are hardly adequate (especially compared to their domestic lines in Japan – which release at least 4 new shades per lipstick per season!). Customers will always want to look at more possibilities! What is hurting Shiseido is its hesitation to create a broader range of wearable colors. Shiseido is huge in Asia, but its almost timid endeavors to create more products for its international line (The Skin Care, The Makeup, etc.) could cost them further in the competitive cosmetic market (though less competitive here than in Asia). Maybe it’s because of the failure of 5S? Not sure if anyone remembered but around 1998 Shiseido had launched 5S, a line of cosmetics and skin care developed by Shiseido but did not carry the Shiseido name. 5S even had its own flagship stores in North America. (I had been in one at Yonge/Bloor in Toronto) Since that fiasco, Shiseido had been more cautious overseas.
I just hope that Shiseido will continue to add more shade selections to their makeup products. The limitations in color selection can prove detrimental to their claim in market share, at least here in North America, which would be a shame considering how good Shiseido’s products are.
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