When I first saw Yu-Be at Sephora, I thought that it would have be a cult favorite for Sephora to carry it. I am just happy to see more Japanese and Korean brands being made available at mass market level in North America!
What it is:
“Invented in 1957 by a Japanese pharmacist, Yu-Be is the #1 selling medicated, vitamin-enriched skincare cream in Japan today. Yu-Be Moisturizing Skin Cream soothes and moisturizes dry skin. This glycerin-based cream is enriched with vitamin E, vitamin B2, and camphor. It has a uniquely high glycerin content and absorbability achieved through a special manufacturing process which makes Yu-Be so effective. Use it to smooth rough, dry patches on hands, elbows, knees, and feet. It softens and reduces tough calluses, including hard, cracked heels, and helps heal and prevent split cuticles. It replenishes lost moisture from water damage or frequent hand washing, helps heal and minimize scarring from burns, and protects and moisturizes skin exposed to cold, wind, and water.”
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